Show, don’t tell.
Available to brand-registered sellers, A+ Content allows you to use photos, infographics, enhanced text, interactive sections, comparison charts, and even videos on your product page to create a richer shopping experience for your customers.
But not many sellers know how to weave these elements seamlessly to have a potent effect on buyers – and therein lies your window of opportunity.
The highest-converting A+ Content is a perfect marriage of sleek design, crisp photos and infographics, and strategically written, on-brand copy that gets your message across clearly and effectively.
With our Copywriting Traffic & Conversion Maximizer, we put a lot of work into crafting copy that focuses on communicating to your customers exactly why your product is the best choice over your competitors.
Your images should then mirror those points effectively. Great listing graphics should visually show what your copy tells. Both copy and graphics should work in tandem to make clicking the “Add to Cart” button a no-brainer.
Different buyers shop in different ways. Some read bullet points, some look at the side panel images, some dive deep into the A+ Content. Repeating the same powerful messaging from copy to images to A+ Content means your buyer will sold on your product no matter how she consumes content.
Adding A+ Content to your listings can have a significant effect on your business. Amazon reports that sellers who use A+ Content experience a 3% to 10% boost in sales.
What’s more, because A+ Content provides the space for more complete information about your product, you can expect to see less product returns from customers.
We recommend the Copywriting Traffic & Conversion Maximizer coupled with our A+ Content graphics & layout for a cohesive, benefits-focused, high-converting listing designed to highlight your product as the best on the market.