Catapult Conversions, previously Badass Business Builders, was founded by Chelsea Cohen in 2018. Chelsea began selling on Amazon in 2014 and began sharing her unique copywriting techniques with other sellers in 2016. But it wasn’t until 2017 that she came to understand the impact these techniques were having on other sellers’ businesses.
That year, Chelsea spoke in front of over 3,000 Amazon sellers and then began sharing her copywriting strategies on numerous podcasts. From that point forward, sellers inevitably approached her at Amazon events to share the wins and successes they'd experienced by implementing her techniques.
Sellers boasted 10%, 15%, even 20% conversion rate increases. One seller even reported an 800% increase in sales after working with Chelsea on his listing.
In 2018, Chelsea formed her copywriting agency to continue to help others to increase their conversions and traffic. She has now worked with close to 500 brands to improve conversion rates, including many 7 and 8-figure sellers.
Catapult’s philosophy and process focuses on a thorough review of competitors, both on a customer level and an algorithmic level, to determine competitor strengths and weaknesses in order to use them to the client’s advantage.
The flagship service at Catapult Conversions is the Copywriting Traffic & Conversion Maximizer, which works to boost conversion while increasing traffic and rankings with intelligently crafted, keyword-rich sales copy.