Want to know the secret to increasing your conversions ?
Using your competitors’ mistakes against them.
Many Amazon gurus don’t think that listing copy is that important – and most Amazon sellers don’t, either. So they focus mainly on their product photos, and then throw some sentences together to fill the allotted copy space.
Here’s what they don’t know: those sections of copy are KEY to getting the kind of conversions sellers dream about.
Every once in a while, you’ll come across an Amazon seller who has put together well-written copy for their listing, or has hired a professional to do so. But even they don’t know how to strategically formulate their copy to target, pull in, and convert potential buyers.
Their missed opportunity is your secret weapon – not only to capture and convert your target customers, but also to swoop in and grab the sales your competitors are leaving on the table.
We’ve pinpointed and perfected specific, proven strategies that draw your customers in with copy that identifies the exact problem they’re trying to solve – and then shows them why your product is the one they need to buy to do it.
On top of that, we fold in high-volume, high-relevancy, and low-competition keywords to boost your listing’s discoverability.
It’s called our Copywriting Traffic & Conversion Maximizer.
Designed to have a snowball effect, targeted keyword placement allows for greater indexing and ranking, while higher conversions let Amazon know it’d be wise to send you even more traffic.
As your conversions and your rankings climb, your sales will grow, increasing your sales and revenue on the way.
Show, don’t tell.
Available to brand-registered sellers, A+ Content allows you to use photos, infographics, enhanced text, interactive sections, comparison charts, and even videos on your product page to create a richer shopping experience for your customers.
But not many sellers know how to weave these elements seamlessly to have a potent effect on buyers – and therein lies your window of opportunity.
The highest-converting A+ Content is a perfect marriage of sleek design, crisp photos and infographics, and strategically written, on-brand copy that gets your message across clearly and effectively.
With our Copywriting Traffic & Conversion Maximizer, we put a lot of work into crafting copy that focuses on communicating to your customers exactly why your product is the best choice over your competitors.
Your images should then mirror those points effectively. Great listing graphics should visually show what your copy tells. Both copy and graphics should work in tandem to make clicking the “Add to Cart” button a no-brainer.
Different buyers shop in different ways. Some read bullet points, some look at the side panel images, some dive deep into the A+ Content. Repeating the same powerful messaging from copy to images to A+ Content means your buyer will sold on your product no matter how she consumes content.
Adding A+ Content to your listings can have a significant effect on your business. Amazon reports that sellers who use A+ Content experience a 3% to 10% boost in sales.
What’s more, because A+ Content provides the space for more complete information about your product, you can expect to see less product returns from customers.
We recommend the Copywriting Traffic & Conversion Maximizer coupled with our A+ Content graphics & layout for a cohesive, benefits-focused, high-converting listing designed to highlight your product as the best on the market.